UhaMap — a platform for discovering and booking recreation and services on water bodies.

The effect of the investment project

The implementation of the UhaMap project will create a digital platform for discovering, booking, and managing recreation services on lakes and rivers. The project will improve accessibility of information about tourism facilities and simplify interaction between visitors and owners of tourist bases, guest houses, and other recreation services. As a result, the platform will increase occupancy of tourism facilities, improve transparency of booking and payments, and create a unified digital environment for the development of domestic tourism and nature-based recreation.

Type of investment project

Проекты в стадии реализации

Total volume of investments, thousand $

70000

Expected input of an investor, thousand $

60000

Project period

2026-2029

Investor participation form

The primary investment option is a convertible loan. Alternatively, the investor may participate through direct equity participation in the company.

Project description

UhaMap is a digital platform for discovering and booking recreation and services on lakes and rivers. The service connects travelers, anglers, and owners of tourism facilities within a single system where users can easily find recreation locations, access service information, book accommodation, and make online payments.

The project simplifies the organization of nature-based recreation while helping tourism facilities increase occupancy. The concept, brand identity, and user community have already been developed, and a PWA application is currently under development.
  Investment is required to finalize the platform development, build a database of locations, and launch the service.
The project is easily scalable by adding new tourism facilities and expanding the platform to other regions and countries.

The nomenclature of the product to be produced with indication of the CN FEA code

The project involves the development and launch of the UhaMap digital platform (PWA application) designed for discovering, booking, and managing recreation services on lakes and rivers.

The platform will include:

a catalog of tourism facilities (tourist bases, guest houses, campsites, fishing bases, etc.);

an online booking and payment system;

a map-based service for discovering recreation and fishing locations;

personal accounts for users and facility owners;

a review and rating system;

QR codes for quick access to facility information, booking, and payment;

additional digital products including depth maps of water bodies.

Annual revenues once fully operational (without VAT, thousand $)

144000

Simple pay-back period, yrs

1.5

Dymanic pay-back period, yrs

2.1

NPV, thousand $

100 000

IRR, %

63

Discount Rate, %

15

Potential customer

Tourists and outdoor enthusiasts (~2M in Belarus) — seeking convenient booking of lake and river recreation.

Fishermen (~500,000 people) — willing to pay for guided fishing and equipment rental.

Owners of tourist bases, guest houses, and sanatoriums (~2,000 facilities) — interested in increasing occupancy and online sales.

Equipment rental and tour companies (~500 businesses) — expanding sales channels and attracting new clients.
Primary markets: Belarus, with prospects for expansion to Russia and CIS countries.

Key benefits of the project

Digital booking — simplifies search and payment for lake and river recreation, increasing convenience for tourists and fishermen.

Revenue growth for facilities — owners of tourist bases, sanatoriums, and guest houses increase occupancy via online sales.

Broad target audience — platform unites tourists, fishermen, and service providers, creating an ecosystem.

Scalability — can expand to new regions and countries with minimal additional costs.

Transparency and analytics — provides owners and administrators with data on bookings, payments, and demand.

Level of project development

Unique niche — the first unified digital platform in Belarus for booking recreation and services on lakes and rivers.

Large market — covers 1,440+ guest houses, 97 sanatoriums, 58 fishing sites, and 1.7M domestic tourists.

Automation for owners — simplifies booking, payments, and analytics, reducing operational costs.

Consumer ecosystem — connects tourists, fishermen, and service companies, increasing engagement and revenue for all participants.